
The models' make-up and hair made them look like life-size dolls strutting the runway. Lead stylist for Redken, Italo Gregorio, decided to give the models a classic bob cut with a twist--colorful wigs. Blue, pink, purple, black and white wigs donned the models accompanied by brimmed hats.
Gregorio first braided the models real hair around the head. Prior to placing on the head, the wigs are first steamed to get bone-straight. After the wigs are placed on the head, Italo then cuts them into bobs stopping right at the chin. Italo then applies spray starch 15 by Redken to flatten out the top of the hair. "You can only achieve this look with certain types of products," says Italo, "Redken's spray starch is great for that." Afterwards, Italo sprays workforce 09 to the hair while blow-drying from the bottom, to make the hair lift up from the chin. The final step is to spray -iron silk 07. Iron silk 07, as well as the re-packaged spray starch will be available in November.

"I wanted to make a real girl look like a doll," said lead Makeup Forever cosmetics make-up artist, Fulvia. Fulvia made the face a patch lighter than the real skin color to give a doll-like look. she then uses white eyeshadow all over lid, with fake eyelashes cut 1/4 in. uncurled. She applies hot pink blush to the cheek, and a soft pink lip in the shape of a heart. She finished the look by drawing four lines on the bottom lid to simulate lashes.

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